When your Customers purchase your service or product, they do so for the value it will create or add to their lives. There is an exchange of value between a customer and a supplier/service provider. Commonly this is thought of in narrow terms: Customers give MONEY, they get a PRODUCT/SERVICE. But that’s only one way…
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Often people seek to learn tools and methods to use when doing innovative development work, however these are not enough on their own. To have an innovation orientation is to cultivate a set of sensibilities – that is a set of human dispositions and abilities – which may come naturally as instinct or be nurtured…
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Every day in business and organisations, there is exchange of value. Traditionally this is thought of as the exchange of PRODUCT & SERVICES for MONEY. That’s one way to understand value. The owner(s) of an organisation, will have created the organisation to create value, for self and for others. A challenge: Perspectives on what is…
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