Tag: perpsectives

quelling chaos; quickening innovation

Exploring customer perspectives of Value Exchange

When your Customers purchase your service or product, they do so for the Value it will create or add to their lives. There is an exchange of value between a customer and a supplier/service provider. Commonly this is thought of in narrow terms: Customers give MONEY, they get a PRODUCT/SERVICE. But that’s only one way…
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Interview with Quello Founder

In the spirit of innovation, things were done a little differently in this interview with Quello Founder, Helen Palmer.   For this interview, I asked people in my network to contribute one question they’d like me to answer. Nine people responded with a variety of questions. In a quiet moment, I grabbed a cup of…
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