Tag: design

quelling chaos; quickening innovation

Exploring customer perspectives of Value Exchange

When your Customers purchase your service or product, they do so for the Value it will create or add to their lives. There is an exchange of value between a customer and a supplier/service provider. Commonly this is thought of in narrow terms: Customers give MONEY, they get a PRODUCT/SERVICE. But that’s only one way…
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Human Sensibilities for Innovation

Often people seek to learn tools and methods to use when doing design and innovation work, however these are not enough on their own. To have an innovation orientation is to cultivate a set of sensibilities – that is a set of human dispositions and abilities – which may come naturally as instinct or be…
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