What is knowledge production?
You might have heard of content creation – though that tends to focus on social media content for promotional purposes. You have probably heard of a music producer – someone who helps musicians turn their song ideas into fully realised recordings that sound great and are ready for release. Think of the service you can get from Quello as a knowledge producer – helping you a talented expert practitioner (or team of practitioners) – to turn your rich knowledge into fully realised knowledge products (or created content) that are informative, engaging and valuable for the target audience.
The Quello approach is unique and multi-faceted taking into consideration all these things:
- The clarity about the business value to generate from what is produced
- The breadth of things that might be created or produced
- The holistic synergy between all the things that are created in the present, from the past and for the future
- The practical sustainability and scalability of what is created for a small business/solo entrepreneur context
- The resourceful approach to creating within very limited budgets of money, attention and energy
- The genuine lived-experience of creating a comprehensive knowledge base and translating this into business value, with real examples to inform and inspire
- A semi-structured approach balancing order with creative chaos
- The blended nature of content for conversations and human connections in community
At Quello, we work with expert practitioners (the talent!) to bring the various pieces of their ideas together into a coherent product that can create value for their business.
A history of Helen Palmer and knowledge producing
Helen Palmer, founder of Quello, started making things creatively as a child in a small rural town in New Zealand in the 1970s. She had to be resourceful – such were the times and her environment. She often abandoned any instructions, to create things that she hadn’t seen or done before. She was curious about what might be possible drawing on her imagination. Like the time she made a weaving loom out of a wooden fruit box, and baked some cookies without following any recipe (they weren’t edible!) and made a gathering room for play sessions with the neighbourhood kids out of her Dad’s spare portable builder’s shed.
In all these things she wanted to create and to share knowledge to have a meaningful impact for others.
Helen has created, co-created and guided the creation of numerous content artefacts and knowledge products since her childhood. She has done this while working in large and medium organisations as an employee and consulting practitioner, as well as running her own small business. Her work has been done in New Zealand, Thailand, Japan and Australia positively affecting people across the globe.
The knowledge products have been of the following broad types:
- digital and physical materials for educational products
- conceptual content and tools for advisory services
- human experiences (social) for learning and changing activities
- functional tools and artefacts for sales and marketing activity
- management systems and processes for product development activity
Knowledge products are not limited to artefacts or materials (both passive and static or dynamic and interactive). They can also be embodied experiences and social activities. Culture is made up of material and non-material things as the means to capture and share knowledge that is important and meaningful to people.
Check out this portfolio of prior work to give you a taste of what might be produced for your business with Quello’s support and guidance.