Tag: strategic planning

quelling chaos; quickening innovation

Exploring customer perspectives of Value Exchange

When your Customers purchase your service or product, they do so for the Value it will create or add to their lives. There is an exchange of value between a customer and a supplier/service provider. Commonly this is thought of in narrow terms: Customers give MONEY, they get a PRODUCT/SERVICE. But that’s only one way…
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Value-based approach for enterprise strategy

Every day in business and organisations, there is exchange of value. Traditionally this is thought of as the exchange of PRODUCT & SERVICES for MONEY. That’s one way to understand value. The owner(s) of an organisation, will have created the organisation to create value, for self and for others. A challenge: Perspectives on what is…
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