Tag: conversations

quelling chaos; quickening innovation

Exploring customer perspectives of Value Exchange

When your Customers purchase your service or product, they do so for the Value it will create or add to their lives. There is an exchange of value between a customer and a supplier/service provider. Commonly this is thought of in narrow terms: Customers give MONEY, they get a PRODUCT/SERVICE. But that’s only one way…
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To collaborate or not to collaborate – it’s a valid question!

There’s lots of talk within and between organisations about the need for more collaboration, and the belief that it can achieve better outcomes. I support this notion. However, it can be difficult to do when people don’t have a useful understanding of the nature of collaboration. “Collaborate” literally means ‘to work together’. However true collaboration is a distinctive…
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